I recently finished reading The Cluetrain Manifesto. To be honest, there wasn’t much to surprise me. That could be, however, because I read the web version long ago and have been reading blogs like Doc Searls, Scoble and Gaping Void for quite awhile. If you can’t get a Clue by reading them, I’m not sure you can get it at all.
For my friends who’ve never heard of the Cluetrain Manifesto, it is a must-read for any intellectual blogger, anyone who cares about Internet culture. At the same time, however, it seems to be one of those books that is strikingly obvious, but only in retrospect.